Google Brews a Pilsner
Posted: October 11th, 2011 | Author: M.Aaron Silverman | Filed under: mcsixtyfive | Tags: Beer, Belgian Dubbel, Blip, Blip, Brewed, Dogfish Head, Favorite New Thought, Google, M.Aaron Silverman, M.Aaron Silverman, Pilsner, Soul Food, The Organic Gourmet, The Organic Gourmet, URKontinent, Vegan Loving Carnivores, Vegan Loving Carnivores, Wonderfilled Weekend, www.highpants.com | Comments Off
Google has joined with Delaware boutique brewer, Dogfish Head to produce a Belgian Dubbel styled beer, URKontinent. Our favorite search behemoth even brought a list of recommended ingredients to the blending table, including its own honey, pulled from its Californian beehives. This unlikely partnership has culminated in a hearty brew just in time for what looks to be a steaming hot U.S. summer. Named after the original super-continent, the collaboration conveniently exploited a broad swath of Google’s international employees, the Dogfish Head-Google brew team surveyed thousands of Google’s employees around the world, quizzing and poking at what they’d like to see in a beer. A smaller – executive, no doubt – team from Google then worked closely with Dogfish brewmiesters to refine the concept for the beer, create the recipe, track down the assortment of obscure ingredients they had settled on and ultimately brew it. M★S READ MORE
