WhatsApp, a cross-platform mobile app that allows users to exchange text messages without having to pay carrier charges, has apparently been in discussions with Facebook for more than 12 months.
The deal bolsters the Facebook’s – currently populated with more than 1.2 billion members – mobile user base with the 450-million strong WhatsApp users.
The deal will see WhatsApp operated independently.
It’s Facebook’s biggest acquisition to date, coming less than two years after Mark Zuckerberg’s firm raised $16 billion in the record breaking public stock offer.
The WhatsApp deal includes $US12 billion in Facebook shares, $4 billion in cash and $3 billion in RSUs – Restricted Stock Units – for employee retention.
Facebook said via it’s blog the deal that “the deal supports Facebook and WhatsApp’s shared mission to bring more connectivity to the world. The combination will help accelerate growth and user engagement across both companies. “
Unlike Facebook, WhatsApp is a slim operation, with less than 35 engineers – 1 engineer to 14 million users – it processes 50 billion messages a day.
The attraction runs much deeper than popularity, WhatsApp will not only boost Facebook’s international coverage, more importantly, it will add up to 350 million mobile users to Facebook’s mobile advertising offer :: Read the full article »»»»
Facebook has become a social media behemoth with an insane reach, more than a billion users around the planet, the majority logging into the site several times daily, it’s hard to see how advertisers can go wrong.
When it comes to advertising on the world’s biggest social media network it isn’t simply the mass of users that Facebook push, the huge amount of data the company keeps on each user is it’s major draw, advertisers are coaxed with the opportunity to target exactly the audience they want.
Among mainstream advertisers theres still apprehension, a bunch of discussion on whether Facebook advertising is affective, deeper; does Facebook advertising simply generate leads, or does it drive direct sales?
Clearly the argument isn’t simple, Facebook offers advertisers several layers, from sponsored posts, full pages and mobile feeds to tradition button ads. And with multiple formats within its 10 categories, the offer is extensive.
With such a long reach, a massive combination of placement options, sidled up to metrics that are more measurable than almost any other platform, why wouldn’t you advertise on Facebook? :: Read the full article »»»»
Facebook has started removing a privacy setting that allowed users to prevent their profile from being searchable on the site. In a statement posted online, Facebook’s chief privacy officer Michael Richter says users who have enabled the feature will be informed of the changes on their Facebook profile and in emails.
Facebook says only a small percentage of users have enabled the setting and the changes will not affect the privacy settings on posts. Facebook says the change is part of an expansion of the search feature on Facebook.
All Facebook users used to have a setting called Who can look up your Timeline by name? controlling who could find you when people typed your name into the Facebook search bar :: Read the full article »»»»
“I have been forced to make a difficult decision: to become complicit in crimes against the American people, or walk away from nearly 10 years of hard work by shutting down Lavabit,” Lavabit owner Ladar Levison wrote in a letter posted on the company’s website.
Lavabit was founded in 2004 by Texas-based programmers, allegedly prompted by privacy concerns about Gmail, Google’s free, widely-used web-based email service, and their use of the content of users’ email to generate advertisements and marketing data.
Lavabit offered significant privacy protection for their users’ email, including asymmetric encryption. The strength of the cryptographic methods used was of a level that is difficult for even intelligence agencies to crack.
Notorious hacker and founder of Ghacks called the secure email service “probably the most secure, private email service right now”. In July 2013, Lavabit had about 350,000 users, it offered free and paid accounts with levels of storage ranging from 128 megabytes to 8 gigabytes :: Read the full article »»»»