Australia is facing an election this year – September 14, Happy Birthday William! – The usual impartial media commentary on politics seems to have dissipated, and been replaced by very personalised opinion. Over the past 12 months Prime Minister Julia Gillard has been ravaged by media speculation on her leadership – that ravaging has now turned to outright disrespect – with The Age newspaper publishing an editorial ASKING an Australian PRIME MINISTER – Ms Gillard – to stand-aside, “for the good of the nation”.
The editorial preaches that the leadership debate is preventing Labor’s message on its future policies, its vision for Australia isn’t getting through. The newspaper’s move comes amid continued speculation about Labor’s leadership ahead of the final week of parliamentary sittings before the September 14 election. This – for me at least – raises the question, again, “Who’s Your Expert?” The media continues to sell this odd ideal that there is some rift within the Australian Labor Party, that a leadership challenge is just over the horizon. Fuelling the fire of instability, meanwhile failing dismally to broadcast any of the actual politics that our nations capital has going on, don’t even get me started on the lack of policy coverage.
So “…who is your expert?” I ask this question with the past 3 decades of social watching in mind. Through the 1990s and 2000s we seemed to get swallowed up by mindless celebrity, peaking at the start of the 2010s when celebrity for the sake of celebrity seemed to reign media supreme. Lilo, Paris Hilton and Kim Kardashian however, have nothing on my latest b_tch-session, throughout this period the intelligent juxtaposition was political commentary. Dissecting policy, comparing differences and summarizing what might be best for our nation. That’s now gone, replaced by the less than splendid practice of treating politicians like media hungry celebrities, rather than public servants with a specific agenda. Politicians haven’t changed an iota in the past 3 decades, journalists on the other-hand :: Read the full article »»»»
As mining magnate Gina Rinehart chases down editorial influence at Fairfax Media, along with three boardroom seats, Fairfax Newspapers must be wondering wtf is coming next, the embattled publisher is facing a boardroom shake up that has the once behemoth publisher quaking.
In a statement to the stock exchange, Mrs Rinehart’s company, Hancock Prospecting, confirmed she had raised her 12.6 per cent stake in the media company to 18.7 per cent of Fairfax shares in two separate raids last week. The confirmation came shortly after Fairfax announced it would slash 1,900 jobs as it deals with the rise of digital media and a slump in print readership.
Fairfax said today it would close two printing plants, move its Sydney Morning Herald and The Age newspapers to tabloid format and introduce digital subscriptions for those two mastheads :: Read the full article »»»»
That shrinking Australian media behemoth that is Fairfax Media, is apparently planning to send jobs offshore by relocating production of its regional newspapers to New Zealand.
The proposed changes will affect 66 Fairfax staffers, Media, Ethics & Arts Alliance – MEAA – said via statement today.
Fairfax said the affected staff would be offered voluntary redundancies or redeployment, however, some staff may also be forced into redundancy.
The affected newspapers include the Illawarra Mercury, Newcastle Herald and seven associated community titles including the Lake Times, Kiama Independent, Newcastle Star, Myall Coast Nota, Port Stephens Examiner and Lakes Mail :: Read the full article »»»»
Today sees the end of an era at Fairfax Media, and Australian newspaper publishing, as the family that built the countries first publishing empire announced it had sold its remaining stake in the company. The news affirms that the demise of paper publications is set to become chronic. People can now easily and freely access news from virtually anywhere in the world using digital media via phones, tablets and computers, leaving the humble broadsheet close to redundant. Printed newspapers and magazines continue to struggle on both the standard measures, circulation and copies sold, as the industry waits hand in pocket, for a combined readership measure for both print and digital editions, hold your breath, it’s coming, really it is? And while the Fairfax family might have shed it’s under-performing publishing stock, those still sat around boardrooms must have some serious scowls, the Audit Bureau of Circulation figures for the September quarter contained little good news for either of the major Australian publishers, News Ltd or Fairfax Media. News Ltd’s Sydney Morning Herald saw its overall circulation shrinking by almost 5 percent in the quarter, while News Ltd’s weekend editions copped a steep fall of close to 8 percent. The Fairfax model for publishing has missed several key opportunities over the past decade, positioned well 5 years ago, Fairfax Digital should have become the companies flagship, instead the group made several bad attempts at resuscitating it’s print business? oops! M★C READ MORE
In today’s ultra-competitive world, online communities are fast becoming the preferred channel for organizations who seek unparalleled customer loyalty and engagement. Building online communities is much more than marketing, branding or product recognition. If it’s not personal your wasting your time, money and head-space.
[Skills, Ethos + Work Ethic] In No Particular Order:
My time is filled with making other folks land softly, easing their days, so they’re able to enjoy their evenings: I Like To Worry! I’m overtly fond of driven people, like the energy. My client list is diverse, an English Brain Scientist, a Hotelier on the up, a PR firm and a half dozen special individuals. As well, I run online campaigns for several brands, throw my fifty cents in for Unruly Media, take the odd casual editorial.
…what I like most about my world? The anonymity, I like that others get the kudos.
[confession] I’ve been blogging since before Blogger belonged to Google, if your the – I need a – date type: 1999!
“61 percent of US consumers have made a purchase based on a blog post”
My approach to enterprise isn’t for everyone, it’s not mainstream. I believe the we – consumers – are all the same, we’re hardwired the same, feel the same, want the same. As a marketeer, I have little control over what consumers want, what they covert.
Clearly the essentials are defined, however I’ve little interest in selling white-bread or milk, I want the next big thing.
Our sameness is key to social media, while we can’t control consumer action, we can – and must – completely control the TEAM that interacts with your potential and loyal consumer.
/ti:m/ Handpicking a team, choosing a solid, genuine representation of who your marketing to, giving that team the skills and guidance, then allowing them to be themselves, their best selves is key.
Not only does this approach filter any feigned or misled output, it creates genuine connections between your product and it’s consumer.
Ask yourself: is my Facebook presence an authentic interaction or a superfluous advertisement?
…we can’t control the diversity of sameness, we can control who interacts with it though: to be continued
Blogging is – in my mind – the purest form of social media, when done well it is a true representation of YOU! Finding metrics on how successful blogging can be is a hardship. Here’s a plus view via ignitespot.com + socialmediatoday.com
Julian Assange says he intends to run for a Senate seat in the next election, with plans for an Australian WikiLeaks party “significantly advanced”. The Australian has been holed up in Ecuador’s London embassy since June in a bid to avoid extradition to Sweden, where he faces questioning over sexual assault allegations.
Mr Assange is concerned that if he goes to Sweden, authorities will allow him to be extradited to the United States to be questioned over WikiLeaks’ release of thousands of US diplomatic cables.
Mr Assange has told Fairfax Media he intends to push ahead with previously-announced plans to run for the Australian Senate. He said he had not yet registered to vote, but told Fairfax he believes he will be able to register in either New South Wales or Victoria as an overseas voter.
Mr Assange said a “strategic decision” would determine which state he would run to represent. He also said “a number of very worthy people admired by the Australian public” have expressed interest in standing for a yet-to-be registered Australian WikiLeaks party :: Read the full article »»»»